@article{art1394,
  title = {Customer Loyalty, A Reality Or An Allegory: Exposing Dick And Basu (1994) Loyalty Segmentation Model In Bindura Fast-Food Industry},
  doi = {10.18535/ijsrm/v6i4.em07},
  url = {https://ijsrm.net/index.php/ijecs/article/view/1394}
}