@article{art4347,
  title = {Effect of Pop-Up Advertising and Perceived Intrusiveness on Brand Awareness and Advertising Avoidance With Advertising Value As A Moderation Factor },
  doi = {10.18535/ijsrm/v10i12.em04},
  url = {https://ijsrm.net/index.php/ijecs/article/view/4347}
}