@article{art6466,
  title = {Strategic Optimization of Website Performance through AI, Multi-Channel Integration, And CRM: An Impact Analysis on Customer Conversion, Customer Loyalty, and Business Economic Performance at Pt. XYZ},
  doi = {10.18535/ijsrm/v13i07.em02},
  url = {https://ijsrm.net/index.php/ijecs/article/view/6466}
}