Eddyono, F. and Tupamahu, F.trans. 2025. Hotel Strategy in the Online Travel Agents Era:Empirical Evidence of Consumer Preferences from Conjoint Analysis. International Journal of Scientific Research and Management (IJSRM). 13, 11 (Nov. 2025), 50–65. DOI:https://doi.org/10.18535/ijsrm/v13i11.t01.