2018. Customer Loyalty, A Reality Or An Allegory: Exposing Dick And Basu (1994) Loyalty Segmentation Model In Bindura Fast-Food Industry. International Journal of Scientific Research and Management (IJSRM). 6, 04 (Apr. 2018), EM–2018. DOI:https://doi.org/10.18535/ijsrm/v6i4.em07.