Strategic Optimization of Website Performance through AI, Multi-Channel Integration, And CRM: An Impact Analysis on Customer Conversion, Customer Loyalty, and Business Economic Performance at Pt. XYZ. International Journal of Scientific Research and Management (IJSRM), [S. l.], v. 13, n. 07, p. 9310–9323, 2025. DOI: 10.18535/ijsrm/v13i07.em02. Disponível em: https://ijsrm.net/index.php/ijsrm/article/view/6466. Acesso em: 12 jul. 2025.