A Study of Consumer Buying Behaviour of FMCG Products in Calicut City (With Special Reference of Tooth Paste). International Journal of Scientific Research and Management (IJSRM), [S. l.], v. 5, n. 7, p. 6455–6460, 2017. DOI: 10.18535/ijsrm/v5i7.80. Disponível em: https://ijsrm.net/index.php/ijsrm/article/view/1006.. Acesso em: 22 jul. 2024.