Customer Loyalty, A Reality Or An Allegory: Exposing Dick And Basu (1994) Loyalty Segmentation Model In Bindura Fast-Food Industry. International Journal of Scientific Research and Management (IJSRM), [S. l.], v. 6, n. 04, p. EM–2018, 2018. DOI: 10.18535/ijsrm/v6i4.em07. Disponível em: https://ijsrm.net/index.php/ijsrm/article/view/1394.. Acesso em: 6 may. 2024.