Role of Brand equity in influencing purchase intention branded baby soap: A case study in Jaffna District, Sri Lanka. International Journal of Scientific Research and Management (IJSRM), [S. l.], v. 7, n. 02, p. 986–991, 2019. DOI: 10.18535/ijsrm/v7i2.em02. Disponível em: https://ijsrm.net/index.php/ijsrm/article/view/2038.. Acesso em: 29 apr. 2024.