The Effect of Pop-Up Advertising and Perceived Intrusiveness on Brand Awareness and Advertising Avoidance With Advertising Value As A Moderation Factor : (Study on Youtube Users). International Journal of Scientific Research and Management (IJSRM), [S. l.], v. 10, n. 12, p. 4303–4313, 2022. DOI: 10.18535/ijsrm/v10i12.em04. Disponível em: https://ijsrm.net/index.php/ijsrm/article/view/4347.. Acesso em: 19 may. 2024.