Do TikTok Discounts Livestream Triggers Gen Z Impulse Buying Behavior. International Journal of Scientific Research and Management (IJSRM), [S. l.], v. 11, n. 01, p. 4439–4449, 2023. DOI: 10.18535/ijsrm/v11i01.em04. Disponível em: https://ijsrm.net/index.php/ijsrm/article/view/4407.. Acesso em: 20 may. 2024.