Effectuation Strategy and Niche Marketing for Competitive Advantage. International Journal of Scientific Research and Management (IJSRM), [S. l.], v. 11, n. 05, p. 4903–4910, 2023. DOI: 10.18535/ijsrm/v11i05.em05. Disponível em: https://ijsrm.net/index.php/ijsrm/article/view/4571.. Acesso em: 20 may. 2024.