Does the millennial and non-millennial generations moderate the relationship between brand loyalty and brand experience?. International Journal of Scientific Research and Management (IJSRM), [S. l.], v. 11, n. 09, p. 5069–5076, 2023. DOI: 10.18535/ijsrm/v11i09.em02. Disponível em: https://ijsrm.net/index.php/ijsrm/article/view/4667.. Acesso em: 19 may. 2024.