An empirical study on the importance of technology quality in creating brand preference among the Generation Y (Gen-Y) banking customers in Kerala. International Journal of Scientific Research and Management (IJSRM), [S. l.], v. 4, n. 9, 2016. Disponível em: https://ijsrm.net/index.php/ijsrm/article/view/557.. Acesso em: 13 may. 2024.