The Impact of Economic downturn on brand preference and “Buy Down” Behavior in FMCG sector. International Journal of Scientific Research and Management (IJSRM), [S. l.], v. 4, n. 10, 2016. Disponível em: https://ijsrm.net/index.php/ijsrm/article/view/598.. Acesso em: 19 may. 2024.