Consumer Involvement in Brand Positioning (A Study on ITC FMCG Products at Organized Retail outlets). International Journal of Scientific Research and Management (IJSRM), [S. l.], v. 2, n. 6, 2017. Disponível em: https://ijsrm.net/index.php/ijsrm/article/view/755.. Acesso em: 17 may. 2024.