Dr. Ajay Kumar Tyagi, Vivek Pandey, D. (tran.) (2017) “A Case Study on Consumer Buying Behavior towards Selected FMCG Products”, International Journal of Scientific Research and Management (IJSRM), 2(8). Available at: https://ijsrm.net/index.php/ijsrm/article/view/840 (Accessed: 2 August 2025).