D. P. Mrs. V. Sailaja , Tran., “Consumer Involvement in Brand Positioning (A Study on ITC FMCG Products at Organized Retail outlets)”, int.jour.sci.res.mana, vol. 2, no. 6, Sep. 2017, Accessed: May 19, 2025. [Online]. Available: https://ijsrm.net/index.php/ijsrm/article/view/755