“Conational Drivers, Mainly Advertisement Influencing Brand Preference of Consumer Durable Goods: An Experimental Analysis in North India”, int.jour.sci.res.mana, vol. 1, no. 4, Jul. 2013, Accessed: Apr. 03, 2025. [Online]. Available: https://ijsrm.net/index.php/ijsrm/article/view/34