“Customer Loyalty, A Reality Or An Allegory: Exposing Dick And Basu (1994) Loyalty Segmentation Model In Bindura Fast-Food Industry”. International Journal of Scientific Research and Management (IJSRM), vol. 6, no. 04, Apr. 2018, pp. EM-2018, https://doi.org/10.18535/ijsrm/v6i4.em07.