“Understanding the Factors Lead to the Adoption of Content Localization Strategy by OTTP in India: A Review”.
International Journal of Scientific Research and Management (IJSRM) 10, no. 05 (May 6, 2022): 19–23. Accessed April 2, 2025.
https://ijsrm.net/index.php/ijsrm/article/view/3710.