“Conational Drivers, Mainly Advertisement Influencing Brand Preference of Consumer Durable Goods: An Experimental Analysis in North India”.
International Journal of Scientific Research and Management (IJSRM) 1, no. 4 (July 22, 2013). Accessed April 10, 2025.
https://ijsrm.net/index.php/ijsrm/article/view/34.