“A Study of Consumer Buying Behaviour of FMCG Products in Calicut City (With Special Reference of Tooth Paste)”. International Journal of Scientific Research and Management (IJSRM) 5, no. 7 (July 19, 2017): 6455–6460. Accessed November 23, 2024. https://ijsrm.net/index.php/ijsrm/article/view/1006.