“Does the Millennial and Non-Millennial Generations Moderate the Relationship Between Brand Loyalty and Brand Experience?”. International Journal of Scientific Research and Management (IJSRM) 11, no. 09 (September 1, 2023): 5069–5076. Accessed May 19, 2024. https://ijsrm.net/index.php/ijsrm/article/view/4667.