The Effect of Pop-Up Advertising and Perceived Intrusiveness on Brand Awareness and Advertising Avoidance With Advertising Value As A Moderation Factor : (Study on Youtube Users). int.jour.sci.res.mana [Internet]. 2022 Dec. 13 [cited 2024 Nov. 24];10(12):4303-1. Available from: https://ijsrm.net/index.php/ijsrm/article/view/4347