A Study of Consumer Buying Behaviour of FMCG Products in Calicut City (With Special Reference of Tooth Paste). int.jour.sci.res.mana [Internet]. 2017 Jul. 19 [cited 2024 Jul. 22];5(7):6455-60. Available from: https://ijsrm.net/index.php/ijsrm/article/view/1006