Customer Loyalty, A Reality Or An Allegory: Exposing Dick And Basu (1994) Loyalty Segmentation Model In Bindura Fast-Food Industry. int.jour.sci.res.mana [Internet]. 2018 Apr. 16 [cited 2024 Nov. 22];6(04):EM-2018. Available from: https://ijsrm.net/index.php/ijsrm/article/view/1394