Determinants of Consumer Intention to Purchase Via E-Commerce Platforms: A Quantitative Perspective
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This study investigates the determinants of consumer intention to purchase via e-commerce platforms, focusing on perceived usefulness (PU), perceived ease of use (PEOU), and trust (TR). Using a quantitative approach, data were collected from 100 Indonesian e-commerce users through a structured online questionnaire. Pearson correlation and multiple linear regression analyses were employed to examine the relationships among the variables. The results reveal that PU, PEOU, and TR do not significantly influence consumer intention in this context. These findings contrast with earlier studies that emphasized the importance of these variables, suggesting that Indonesian consumers may have reached a level of digital maturity where traditional Technology Acceptance Model (TAM) factors are no longer strong predictors. The study highlights the need to consider newer influencing factors such as user experience, social influence, and platform engagement in modern e-commerce behavior. Implications for theory and practice are discussed.
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