The Role of the cooperation of tourist actors in cluster form in the attractiveness of territories: A qualitative study of Tangier city

https://doi.org/10.18535/ijsrm/v7i4.em04
cluster, tourism, cooperation, actors, territory, attractiveness

Authors

  • Younes OUBAIH Marketing, Logistics and Management Laboratory, National School of Commerce and Management ENCG, Tangier, Morocco., Morocco
  • Brahim BENBBA Marketing, Logistics and Management Laboratory, National School of Commerce and Management ENCG, Tangier, Morocco., Morocco
Vol. 7 No. 04 (2019)
Economics and Management
April 21, 2019

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In this paper we seek to study the nature of the relationship between tourism cooperation in the form of a cluster and the tourist attractiveness of their territories through, first, the presentation of a literature review that deals with the different facets of this issue and, secondly, through a qualitative exploratory study of tourism actors in the city of Tangier in order to assess the actors’ perception on the role that cluster-based networking could play in the development of the tourist attractiveness of Tangier city.