Strategies Adopted to Achieve Competitive Advantage of Commercial Banks in Nakuru County, Kenya
Downloads
Commercial banks carry out a particularly critical role in an economy’s progression and development. As such, a banking sector that is competitive strengthens economic stability and efficiency, promoting social welfare by way of offering financial services and allocating funds to firms and households. The recent collapse of three large commercial banks in Kenya and their ensuing placement on receivership and liquidation highlight the inadequacies by commercial banks in the country to formulate and adopt strategies that at aim at not only ensuring a sufficient customer-base that translates to core deposit growth but also competitiveness and eventually competitive advantage. Against this backdrop, the study set out to assess competitive advantage among commercial banks is influenced by strategic adoption with a focus on Nakuru County, Kenya. Anchored on the resource-based view and dynamic capability theories, the study took the descriptive survey research design, targeting 68 bank operations and branch managers from the 34 commercial Banks in Nakuru Town. These were reached on census survey approach, utilizing primary data collected by use of questionnaires that are structured in design. Descriptive statistics were analysed using frequency counts, percentages, and means. Inferential statistics were analysed using regression model. The study employed regression analysis to assess the association between the predictor and outcome variables. Findings show that firm infrastructure, human resource management, and technology are significantly associated with commercial banks’ competitiveness in Nakuru County, while procurement practices are not. It is concluded that firm infrastructure, human resource management, and technology have a significant effect on commercial banks’ competitiveness in Nakuru County while procurement practices do not. The study recommends that commercial banks seeking to improve their competitive advantage in the country should invest in adequate firm infrastructure, high performance human resource management practices, pertinent technology and in proper procurement practices.
Downloads
Agha, S., Alrubaiee, L. &Jamhour, M. (2018). Effect of core competence on competitive advantage and organizational performance. Int. J. Bus. Manage., 7: 192-203.
Alhakimi, W. &Alhariry, K. (2017). Internal marketing as a competitive advantage in banking industry. Academic Journal of Management Sciences, 3(1), 15-22.
Aziz, N., &Samad, S. (2016). Innovation and Competitive Advantage: Moderating Effects of Firm Age in Foods Manufacturing SMEs in Malaysia. Procedia Economics and Finance, 35 (2016) 256 – 266
Bikker, J., &Haaf. K. (2018). Competition, concentration and their relationship: An empirical analysis of the banking industry. Journal of Banking and Finance, 35(11), 2191–2214.
Bilgihan, A. & Wang, Y. (2016). Technology induced competitive advantage: a case of US lodging industry. Journal of Hospitality and Tourism Technology, 7(1):37-59
Bozic, L. & Sonja, R. S. (2015). The effect of innovation activities in SMEs in the Republic of Croatia, Croatian Economic Survey.International Journal of Organizational Analysis, 3(1): 33-52
Central Bank of Kenya (2019). Bank Supervision, Annual Report, 2018. Available at https://www.centralbank.go.ke/?s=supervision+report+2020. Accessed on 5th August 2020
Central Bank of Kenya (2017). Bank Supervision Report, 2016. Nairobi: Government Printer
Collis, D. J. (1994). Research Note: How Valuable Are Organizational Capabilities? Strategic Management Journal, 9(4): 143–152
Day, G. S. (1994). The Capabilities of Market-Driven Organizations. Journal of Marketing. 58 (4): 37–52.
Deloitte (2015). Banking Outlook Boosting: profitability amidst new challenges. London: Deloitte CenterforFinancial Services
Elrehail, H., Harazneh, I., Abuhjeeleh, M., Alzghoul, A., Alnajdawi, S. & Ibrahim, H. (2020). The effect of employee satisfaction, human resource management practices and competitive advantage. A Case of Northern Cyprus. European Journal of Management and Business Economics, 29 (2): 125-149
Emmett, S., & Crocker, B. (2015). Excellence in Supplier Management: How to Better Manage Contracts with Suppliers and Add Value: Best Practices in Supplier Relationship Management and Supplier Development. London: Cambridge Academic
Eriksson, T., & Westerberg, B. (2016). Procurement issues in UK, International Journal of Public Sector Management, 24(6): 567-93.
Gakure, R., Chemengich, M., Gichuhi, A., &Katuse, P. (2017). The Role of innovation in determining the competitiveness of the Kenyan Electrical and Electronic Manufacturing Enterprises in Kenya. Standard Research Journal of Business Management, 1 (4): 97-109
Gitonga K, M. (2015). Strategies for gaining competitive advantage of commercial banks listed at the NSE in Kenya. Unpublished MBA research project, University of Nairobi, Kenya.
Goddard, J., & Wilson, J.O. (2016). Competition in banking: A disequilibrium approach. Journal of Banking and Finance, 33(12): 2282-2292
Hoffman, J., Hoelscher, M., & Sorenson, R. (2017). Achieving Sustained Competitive Advantage: A Family Capital Theory. Family Business Review, 19(2): 135–145.
Hooley, G., Broderick, A. & Moller, K. (1998). "Competitive Positioning and the Resource-Based View of the Firm," Journal of Strategic Marketing, 6(2): 97–115
IFC (2017). The World Bank's Development Policy Operations: Key Lessons from Tajikistan in IFC World Bank Collaboration. Available at http://smartlessons.ifc.org/smartlessons/lesson.html?id=1427. Accessed on 2nd August, 2020.
IMF (April 2017). Regional Economic Outlook-Sub Saharan Africa (SSA). Washington, DC.
Katou, A.A. and Budhwar, P.S. (2016). Human resource management systems and competitive advantage: a test of a mediating model in the Greek manufacturing context. International Journal of Human Resource Management, 17 (7): 1223-1253
KBA (2019). State of the Banking Industry Report. Available at https://www.kba.co.ke/latest_news.php. Accessed on 5th August 2020
Kimotho, M. W. (2016). Strategies Adopted to Enhance Competitive Advantage by Commercial Banks in Kenya. Unpublished Masters Thesis, University of Nairobi
Kosgei, C., &Gitau, R. (2015). The effect of supplier relationship management on organizational performance: A case study of Kenya Airways Limited. International Academic Journal of Procurement and Supply Chain Management, 2 (2): 134-148
Krell, K. & Matook, S. (2019). Competitive advantage from mandatory investments: An empirical study of Australian firms. J. Strat. Inform. Syst., 18(4): 31-45.
Lin, C. & Chen, M. (2017). Does innovation lead to performance? An Empirical Study of SMEs in Taiwan. Management Research News, 30 (2): 115-132.
Masa’deh, N. (2019). The Impact of Information Technology Infrastructure Flexibility on Firm Performance: An Empirical Study of Jordanian Public Shareholding Firms. Jordan Journal of Business Administration, 9(1): 204-233,
Maudos, J., & de Guevara, J. F. (2017). The cost of market power in banking: Social welfare loss vs. cost inefficiency. Journal of Banking & Finance, 31(7): 2103-2125.
Min, H. & Galle, W.P. (2015). E- Stock Control: profiles of adopters and non-adopters, Industrial Marketing Management Journal, 32 (3): 227-33.
Mungai, D. (2019). Effect of Strategic Procurement Practices On Performance of Commercial Banks in Kenya: A Case Of KCB. Unpublished Masters Thesis, United States International University of Africa
Musyoka, K. B. (2017). Effects of Capital Adequacy on Financial Performance of Commercial Banks in Kenya. Unpubished Masters Thesis .
Muthuiya, M. (2017). The Influence of Innovation and Technology Strategy and Competitive Advantage of Construction Companies in Kenya. Unpublished Masters Thesis, University of Nairobi
Ndung’u, C., Machuki, V. &Murerwa, T. (2015). Response Strategies by Commercial Banks to Economic Changes in Kenya. Journal of Economics and Sustainable Development, 5(2): 137-153
OECD (2018). Technology and the Economy: The Key Relationships. Paris: OECD.
Priem, R. L. & Butler, J. (2001). Is the Resource-Based 'View' a Useful Perspective for Strategic Management Research? Academy of Management Review. 26 (1): 20–40.
Rumelt, R. P. (1991). How Much does Industry Matter? Strategic Management Journal, 12(3): 167-185
Song, J. (2002). Firm capabilities and technology ladders: Sequential foreign direct investments of Japanese electronics firms in East Asia, Strategic Management Journal, 23(6): 191-210.
Staikouras, C. K., &Koutsomanoli-Fillipaki, A. (2016). Competition and concentration in the new European banking landscape. European Financial Management, 12(3): 443-482.
Sultan, S. (2017). The Competitive Advantage of Small and Medium Sized Enterprises: The Case of Jordan’s Natural Stone Industry. Unpublished Masters Thesis, Universiteit Maastricht
Teece, D.J. (1998). Capturing value from knowledge assets: The new economy, markets for know-how, and intangible assets, California Management Review, 40(8): 55-79.
Tzafrir, S.S. (2016). A universalistic perspective for explaining the relationship between HRM practices and firm performance at different points in time, Journal of Managerial Psychology, 21(2): 109-130,
Wernerfelt, B. (1984). A resource-based view of the firm, Strategic Management Journal, 5(1): 171-180.
World Bank (2018). Expanding Market Opportunity and Enabling Private Initiative for Dynamic Economies. Washington, DC: World Bank
Yeh, C.M. (2019). Tourism involvement, work engagement and job satisfaction among frontline hotel employees, Annals of Tourism Research, 42(4): 214-239
Copyright (c) 2022 International Journal of Scientific Research and Management
This work is licensed under a Creative Commons Attribution 4.0 International License.