Sustainable Tourism and the Intention of Generation Z to Choose Sustainable Tourism

Gen Z Tourism TPB Behavioral intentions Sustainability

Authors

  • Nguyen Thi Viet Ha Faculty of Business Administration, Banking Academy of Vietnam 12 Chua Boc Street, Dong Da District, Hanoi, , Viet Nam
  • Nguyen Thi Thu Hang Faculty of Business Administration, Banking Academy of Vietnam 12 Chua Boc Street, Dong Da District, Hanoi, Vietnam, Viet Nam
  • Le Khac Tai Faculty of Business Administration, Banking Academy of Vietnam 12 Chua Boc Street, Dong Da District, Hanoi, Vietnam, Viet Nam
Vol. 12 No. 06 (2024)
Social Sciences and Humanities
June 8, 2024

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Sustainable tourism development is one of the sustainable development orientations. Sustainable tourism development can be impacted by promoting increased interest in and selection of sustainable tourism destinations. This study aims to clarify the concept of sustainable tourism, examining the current factors influencing the intention to choose sustainable tourism. The subjects of the study are young people of Generation Z, in order to enhance and promote the travel intentions of this potential target group in the future. Based on survey data collected from 314 Gen Z travelers, the factors affecting Gen Z's intention to choose sustainable tourism in Vietnam are clarified.