Abstract

The journey and success of a company are profoundly shaped by the entrepreneur's personality. Qualitative research with a phenomenological approach was used to identify the personality model of successful Gen Z entrepreneurs in developing countries such as Indonesia. Through in-depth interviews with 6 business owners, it was revealed that all informants had personalities related to entrepreneurial traits, entrepreneurial behavior, and entrepreneurial skills. This combination enables them to compete and innovate in a dynamic market and drive sustainable economic growth. According to the research, Gen Z entrepreneurs thrive in collaborative environments, are creative and community-focused, flexible, aware of their target market, and attentive to the needs and preferences of their customer. These findings contribute to designing programs and policies that support entrepreneurship development among the younger generation to encourage innovation, collaboration, and sustainable economic growth.

Keywords

  • Entrepreneurship
  • Gen Z
  • Entrepreneur Traits
  • Entrepreneurial Personality Model

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