Peer Influence And Social Media Engagement On Sexual Conduct In Bukittinggi City, Indonesia

Bukittinggi Peers; social media Sexual Behavior

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Vol. 13 No. 04 (2025)
Medical Sciences and Pharmacy
April 10, 2025

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Sexual behavior includes actions driven by sexual desire, regardless of whether they are directed towards individuals of the opposite sex or the same sex. This behavior presents in various forms, encompassing feelings of attraction, dating, physical intimacy, and sexual intercourse. This study aims to examine the possible relationships among peer influence, social media engagement, and sexual behavior in the city of Bukittinggi. This study utilizes quantitative methods and analytical techniques within a cross-sectional framework. The study involved a total of 93 students from Bukittinggi City. This research was conducted in Bukittinggi City. This study utilized probability sampling techniques, specifically employing a simple random sampling approach. The instrument utilized for the research was a questionnaire. The analysis performed incorporated both univariate and bivariate methodologies, employing the chi-square test for assessment. The results revealed that a considerable percentage of participants indicated heightened peer influence (40.9%), significant interaction with social media (43.0%), and a predominant display of non-risky sexual behavior (57.0%). The results demonstrate a notable correlation between peer influence and sexual behavior in Bukittinggi City, as indicated by a P-value of 0.0001. Furthermore, a significant correlation exists between social media usage and sexual behavior within the same city, with a P-value of 0.0001.