E-Commerce and Insurance Internet Marketing: A Business Review from Indian Context

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September 23, 2017

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This paper deals the conceptual knowledge of search engine marketing (SEM) or e-commerce, literature
review, current and future aspects of e-commerce in Indian context. This paper discussed about the top
motivator factors of shopping online. The present development would be a valuable addition to researcher
and academicians; and useful theory for practitioners, advertisers, and entrepreneurs