A Study of the Behavior of Semi-Urban Youth Customers towards Online Shopping Through Online Shopping Applications

Internet, as everyone can see now, a biggest revolution on the earth that has brought changes to almost all the fields where a human can reach. The revolution which has brought the world too close that actualized virtual communicating with a person residing on earths another edge is on the finger now. The use of internet which have changed the shape and face of business is easing the customers and the sellers in a very convenient way. It has changed the traditional process of purchase by a vast. The result of such convenience is increase and speed in business activities. Online shopping has now become the lifestyle of the people. The rural population in India is also using it in a very large amount. The Indian rural and semi urban population which counts to 71% of the total population is now well connected and used to online business. Hence the scope of business in India is developed by a huge amount. The activities like agricultural marketing, purchase of raw material, etc are also being practiced by the mean now days. In this way, the increase in online commerce have now reached to the threshold of villages and creating new opportunities for business. This study aims to know the behavior of same rural and semi urban consumers