Search

Advanced filters
1 - 5 of 5 items

Analysis of the Influence of Brand Image and Product Variety on  Purchasing Decisions for Wizzmie in Sidoarjo Regency

DOI:https://doi.org/10.18535/ijsrm/v12i10.em17
Fedianty Augustinah (1), Liling Listyawati (2), Andry Herawati (3), Saviola Putra Perdana (4)
7737-7750
Abstract : 444
PDF : 110

Factors Affect Green Product Purchase Decisions: The Mediating Role of Green Brand Image

DOI:https://doi.org/10.18535/ijsrm/v12i05.em11
Thai Thi Thuy Oanh (1)
6402-6417
Abstract : 879
PDF : 367

The Influence of Celebrity Endorsement, Price, and Electronic Word of Mouth on Purchase Intention with Brand Image as a Mediator in Skincare Products in Banda Aceh City

DOI:https://doi.org/10.18535/ijsrm/v13i07.em16
Yuwandri Rahmadiansyah (1), Jasman J Ma’aruf (2), Sorayanti Utami (3)
9445-9453
Abstract : 714
PDF : 194

The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies

DOI:https://doi.org/10.18535/ijsrm/v12i01.em04
Frida Marischa Ramadhanti Sugita (1), Dr. Wiwik Handayani (2)
5757-5762
Abstract : 1732
PDF : 724

Brand Image and Value on the Purchasing Decision of Coffee Drinks At the Outlet of Janji Jiwa Royal Plaza Surabaya Brand Image

DOI:https://doi.org/10.18535/ijsrm/v8i02.em07
Menur Kusumaningtyas (1), Sri Lestari (2), Hendra Dwi Prasetyo (3), Tri Wahyudi (4), Johni Harius Putranto (5)
1610-1614
Abstract : 270
PDF : 143
1 - 5 of 5 items