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Decoding the consumer mindset: Exploring the role of e-WOM, online experiences and brand trust in KKV one-stop shop purchase intention

DOI:https://doi.org/10.18535/ijsrm/v12i05.em20
Sherly Hesti Erawati (1), Rina Rahmawati (2)
6533-6539
Abstract : 309
PDF : 214

Environmental Awareness and Green Trust Mediating Green Marketing’s Impact on Coconut Coir Product Purchases Behavior

DOI:https://doi.org/10.18535/ijsrm/v12i11.em02
Sapna Biby (1), Nurainun (2), Rini Meiyanti (3), Ikramuddin (4), Rika Annisa (5)
7826-7835
Abstract : 1456
PDF : 225

Enhancing Consumer Trust and Purchase Decisions Through Online Reviews and Hedonic Factors: A Study of Coffee Shops in Jakarta

DOI:https://doi.org/10.18535/ijsrm/v12i07.em09
Hana Alfira (1), Pamuji Gesang Raharjo (2), Al Agus Kristiadi (3)
6804-6814
Abstract : 426
PDF : 149

Model of the Relationship of Religious, Image, Trust, and Satisfaction towards Member Loyalty in BMT in Jambi, Indonesia

DOI:https://doi.org/10.18535/ijsrm/v12i06.sh01
lucky Enggrani Fitri (1), Ridhwan (2), Dedy Setiawan (3)
1845-1854
Abstract : 150
PDF : 97

Influence of EWOM, Perceived Risk and Trust on Purchase Intention in M-Commerce

DOI:https://doi.org/10.18535/ijsrm/v13i08.em03
Adinda Putri Ramdhani (1), Icut Zulfiani (2), Keyla Putrika Iwank (3), Evelyn Hendriana (4)
9510-9529
Abstract : 684
PDF : 245

Determinants of Consumer Intention to Purchase Via E-Commerce Platforms: A Quantitative Perspective

DOI:https://doi.org/10.18535/ijsrm/v13i07.em06
Abid Datul Mukhoyaroh (1), Nurul Lailiyah (2), Suspahariati Suspahariati (3)
9347-9352
Abstract : 388
PDF : 99

Hotel Strategy in the Online Travel Agents Era:Empirical Evidence of Consumer Preferences from Conjoint Analysis

DOI:https://doi.org/10.18535/ijsrm/v13i11.t01
Friana Leana Tupamahu (1), Fauziah Eddyono (2)
50-60
Abstract : 534
PDF : 81

Enhancing Online Consumer Trust And Sales Through Digital Tools: A Case Study on Shopee’s Haydan Healthy

DOI:https://doi.org/10.18535/ijsrm/v13i07.em18
Wiwik Maryati (1), Bambang Setyobudi (2), Sampiono Dicky Setiawan (3)
9464-9470
Abstract : 245
PDF : 115

Factors Affecting Customer Retention in Commercial Banks In Tanzania; A Case Of Azania Bank Arusha

DOI:https://doi.org/10.18535/ijsrm/v6i4.em02
Elizabeth Auniel (1), Dr. Samuel Obino Mokaya (2)
EM-2018-243-249
Abstract : 250
PDF : 405 XML : 66

Digital Marketing Strategies of Uniqlo in China: Insights from Consumer Perception and Behaviour

DOI:https://doi.org/10.18535/ijsrm/v13i06.em05
Rose Lamichhane (1), Prince Keshar Lamichhane (2)
9186-9192
Abstract : 1399
PDF : 518

The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies

DOI:https://doi.org/10.18535/ijsrm/v12i01.em04
Frida Marischa Ramadhanti Sugita (1), Dr. Wiwik Handayani (2)
5757-5762
Abstract : 1765
PDF : 729

Compliance Audit of Guaranteed Minimum Service Fees and Financial Reporting Transparency of Commercial Banks in Cameroon

DOI:https://doi.org/10.18535/
Ndipeta Takobesong EgbeAya Lot (1), Visemih William Mufee (2), Valentine Ojong Oben (3), Agbor Louis Tabot Ntong (4)
9975-9989
Abstract : 191
PDF : 41

Leadership Strategies for the Success of Foreign-Owned U.S. Startups

Muhammad Zafar (1)
8392-8397
Abstract : 519
PDF : 109

Analysis of the Effect of Supply Chain Management and Local Wisdom on the Competitiveness of Coastal Fishing Communities in North Minahasa District

DOI:https://doi.org/10.18535/ijsrm/v11i12.em16
Merlyn Mourah Karuntu (1), Silvya Levina Mandey (2), Jane Grace Poluan (3)
5693-5703
Abstract : 552
PDF : 194

An Examination of the Relationship between Service Quality Dimensions, Overall Internet Banking Service Quality and Customer Satisfaction

Akshya Singh, Deepti Verma, Vandana Bharti (1)
Abstract : 146
PDF : 75

Beyond the Screen: Real-World Impacts of Computer Science Innovations

DOI:https://doi.org/10.18535/ijsrm/v12i10.ec07
Ayeong Shon (1)
1565-1570
Abstract : 269
PDF : 78

The Impact of Instagram Influencers on Customer Purchases: Case of the Youth in Harare

DOI:https://doi.org/10.18535/ijsrm/v10i8.em05
Prosper Mangoma (1), Xu Chaoyi (2), Araceli Ndoho Ondo Mangue (3), Romuald Paulin Adouko Kouah Adjobi (4)
3780-3787
Abstract : 678
PDF : 323

Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers

DOI:https://doi.org/10.18535/ijsrm/v10i5.m02
Ms. Lovelace Esinu Agordoh (1)
410-424
Abstract : 275
PDF : 312

Governance of Multipurpose Agricultural Cooperatives in North Gondar Zone, Ethiopia

Degsew Melak (1), Beyene Derso (2), Birhanu Melesse (3)
EM-2018-633-635
Abstract : 184
PDF : 0

M-Commerce: Life Blood of Business

CA. Raj Garg (1)
Abstract : 111
PDF : 69

Shopping Involvement In Online Buyi Ng Strategic study with reference to antecedents and consequences

Shino Mathew, Dr. Hari Sundar.G (1)
Abstract : 132
PDF : 69
1 - 21 of 21 items