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The Impact of Creative Content on Digital Marketing Effectiveness: A Comprehensive Analysis

DOI:https://doi.org/10.18535/ijsrm/v12i03.em19
Yuniarti Yuniarti (1), Muhammad Aziz (2), Hamsu Abdul Gani (3)
6179-6193
Abstract : 1060
PDF : 466

The Impact of Digital Marketing on Consumer Involvement in Zambia during the Covid-19 Epidemic

DOI:https://doi.org/10.18535/ijsrm/v10i7.em01
Bwalya Katongo (1), Nsama Musawa (2)
3660-3670
Abstract : 713
PDF : 623

The Study of New Digital Adaptation In Marketing through Chatvertising And Their Impact On Young Consumers Mind

Krishan Kant Meena (1)
3538-3542
Abstract : 113
PDF : 79

Digital Marketing Strategies of Uniqlo in China: Insights from Consumer Perception and Behaviour

DOI:https://doi.org/10.18535/ijsrm/v13i06.em05
Rose Lamichhane (1), Prince Keshar Lamichhane (2)
9186-9192
Abstract : 1239
PDF : 294

The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies

DOI:https://doi.org/10.18535/ijsrm/v12i01.em04
Frida Marischa Ramadhanti Sugita (1), Dr. Wiwik Handayani (2)
5757-5762
Abstract : 1551
PDF : 697

Understanding Digital Marketing Strategy

Pinaki Mandal, Prof. Nitin Joshi (1)
Abstract : 835
PDF : 402

Increasing Customer Loyalty Through Digital Marketing, Corporate Image, Mobile Banking Service Quality and Shariah Compliance

DOI:https://doi.org/10.18535/ijsrm/v13i06.em09
Buyung Romadhoni (1), Asbi Amin (2), Sitti Rahmawati (3)
9230-9240
Abstract : 746
PDF : 174

Strategic Optimization of Website Performance through AI, Multi-Channel Integration, And CRM: An Impact Analysis on Customer Conversion, Customer Loyalty, and Business Economic Performance at Pt. XYZ

DOI:https://doi.org/10.18535/ijsrm/v13i07.em02
Hansel Christianto Kartadinata (1), Dr. M. Riza Sutjipto (2)
9310-9323
Abstract : 423
PDF : 109

Enhancing Online Consumer Trust And Sales Through Digital Tools: A Case Study on Shopee’s Haydan Healthy

DOI:https://doi.org/10.18535/ijsrm/v13i07.em18
Wiwik Maryati (1), Bambang Setyobudi (2), Sampiono Dicky Setiawan (3)
9464-9470
Abstract : 224
PDF : 80

Online Customer Engagement: A Systematic Literature Review using PRISMA protocol

DOI:https://doi.org/10.18535/ijsrm/v12i05.em18
Majdouline Attaoui (1), Hasna Gaber (2)
6488-6515
Abstract : 618
PDF : 452

An Empirical Study on Compensation Management Practices in Digital Marketing Company

DOI:https://doi.org/10.18535/ijsrm/v10i4.em11
Kiran Kumar Thoti (1)
3333-3343
Abstract : 846
PDF : 541

Hotel Strategy in the Online Travel Agents Era:Empirical Evidence of Consumer Preferences from Conjoint Analysis

DOI:https://doi.org/10.18535/ijsrm/v13i11.t01
Fauziah Eddyono (1), Friana Tupamahu (2)
50-65
Abstract : 0
PDF : 0

Utilization of Information Technology (IT) in Micro, Small and Medium Enterprises (MSMEs) by Women Business Actors in Pesawaran Regency

DOI:https://doi.org/10.18535/ijsrm/v13i08.ft01
Aniza Putri (1), Sumaryo Gitosaputro (2), Yuniar Aviati Syarief (3), Kordiyana K. Rangga (4), Serly Silviyanti (5)
210-214
Abstract : 661
PDF : 95

SWOT Analysis of Laundry Business in Jakarta, Indonesia

DOI:https://doi.org/10.18535/ijsrm/v13i07.em07
Emenina Tarigan (1), Anita Swantari (2), Purwanti Dyah Pramanik (3)
9353-9359
Abstract : 529
PDF : 195

Leadership Strategies for the Success of Foreign-Owned U.S. Startups

Muhammad Zafar (1)
8392-8397
Abstract : 412
PDF : 100

The Impact of Advertising on the Popularity of Music Works

DOI:https://doi.org/10.18535/ijsrm/v12i11.em14
Hamed Dehghaninasrabad (1)
7958-7972
Abstract : 612
PDF : 271

The Role of Stakeholders in Empowering Farmer Groups in Dempo Tengah District, Pagar Alam City, South Sumatra   Province (Case Study in Gapoktan Beguyur)

DOI:https://doi.org/10.18535/ijsrm/v13i07.ah01
MIRNA Nanda Novita (1), Muhammad Ibnu (2), Maya Riantini (3), Indah Listiana (4), Serly Silviyanti (5)
635-642
Abstract : 365
PDF : 53

Development Model for Creative Economy Based on Local Wisdom: The Case of Songkok Recca in South Sulawesi Province

DOI:https://doi.org/10.18535/ijsrm/v13i06.em06
Akhmad (1), Amir (2), Buyung Romadhoni (3), Anwar Hafid (4), Muhammad Al-khahfi Akhmad (5)
9193-9206
Abstract : 700
PDF : 180

Evaluating Business Policies and Strategies for Competitive Advantage in Rwanda’s Fintech Sector: A Case Study Approach

DOI:https://doi.org/10.18535/ijsrm/v12i10.em13
Theoneste SIKUBWABO (1)
7673-7685
Abstract : 489
PDF : 127

The Relationship Between Brand Hate and Product Quality on Non-Repurchase Intention (A Case Study of Bottled Drinking Water Product X)

DOI:https://doi.org/10.18535/ijsrm/v12i08.em14
Pramudya Ibnu Subrata S.M. (1), Prof. Dra. Indrawati, M.M, Ph.D. (2)
7023-7134
Abstract : 300
PDF : 125
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