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Influence of EWOM, Perceived Risk and Trust on Purchase Intention in M-Commerce

DOI:https://doi.org/10.18535/ijsrm/v13i08.em03
Adinda Putri Ramdhani (1), Icut Zulfiani (2), Keyla Putrika Iwank (3), Evelyn Hendriana (4)
9510-9529
Abstract : 517
PDF : 114

Decoding Tiktok E-Wom: Unraveling Its Impact On Consumer Purchase Intentions For Saff & Co Products

DOI:https://doi.org/10.18535/ijsrm/v12i08.em15
Lusiana Zulfa Amelia Damayanti S.M. (1), Prof. Dra. Indrawati, M.M., Ph.D. (2)
7035-7142
Abstract : 314
PDF : 146

The Relationship Between Brand Hate and Product Quality on Non-Repurchase Intention (A Case Study of Bottled Drinking Water Product X)

DOI:https://doi.org/10.18535/ijsrm/v12i08.em14
Pramudya Ibnu Subrata S.M. (1), Prof. Dra. Indrawati, M.M, Ph.D. (2)
7023-7134
Abstract : 250
PDF : 108

The Influence of Celebrity Endorsement, Price, and Electronic Word of Mouth on Purchase Intention with Brand Image as a Mediator in Skincare Products in Banda Aceh City

DOI:https://doi.org/10.18535/ijsrm/v13i07.em16
Yuwandri Rahmadiansyah (1), Jasman J Ma’aruf (2), Sorayanti Utami (3)
9445-9453
Abstract : 413
PDF : 75

Market Orientation’s Effect on Customer Value, Trust, Satisfaction, and EWOM when using the MRT

DOI:https://doi.org/10.18535/ijsrm/v12i04.em12
Ramahdhani Dwi Yulianti (1), Dr. Meylani Tuti, SS., M.Pd. ,MM (2)
6217-6230
Abstract : 256
PDF : 91
1 - 5 of 5 items