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A Case Study on Consumer Buying Behavior towards Selected FMCG Products

Dr.Vibhuti, Dr. Ajay Kumar Tyagi, Vivek Pandey (1)
Abstract : 207
PDF : 88

Business Model for a Post Pandemic Startup In Indian Fast Moving Consumer Goods FMCG sector

DOI:https://doi.org/10.18535/ijsrm/v9i09.em02
Anup Sharma (1), Sudhir Kumar Arya (2), Shubham Parekh (3), Chandrasena Nagendraverma (4), Nidwan Ebrahim (5)
2378-2392
Abstract : 106
PDF : 45

FMCG Sector Response to Covid-19: Impact on Supply Chain and Logistics

DOI:https://doi.org/10.18535/ijsrm/v9i09.em01
Anup Sharma (1), Anmol Sharma (2), Varun (3), Dhanya Andrews (4), Rosmin Roby (5)
2372-2377
Abstract : 72
PDF : 229

A Study of Consumer Buying Behaviour of FMCG Products in Calicut City (With Special Reference of Tooth Paste)

DOI:https://doi.org/10.18535/ijsrm/v5i7.80
Fazeen Rasheed . A.K (1)
6455-6460
Abstract : 52
PDF : 164

Consumer Involvement in Brand Positioning (A Study on ITC FMCG Products at Organized Retail outlets)

Dr. Ponduri.S.B, Mrs. V. Sailaja (1)
Abstract : 138
PDF : 117

The Impact of Economic downturn on brand preference and “Buy Down” Behavior in FMCG sector

Vedprakash, Dr. R. R. Bhardwaj (1)
Abstract : 24
PDF : 97
1 - 6 of 6 items