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Analysis of Positive Emotion Mediation Between Store Atmosphere, Sales Promotion, and Impulse Buying at Uniqlo Surabaya Outlets

DOI:https://doi.org/10.18535/ijsrm/v13i09.em07
Aristha Adinegara (1), Wiwik Handayani (2), Muhadjir Anwar (3)
9718-9727
Abstract : 398
PDF : 81

The Theoritical Framework On Factors Affecting Consumer Impulsive Buying Behaviour In Retail Environment

Mr .K. Balaji , Dr .M. Kishore Babu, (1)
Abstract : 137
PDF : 2381

Do TikTok Discounts Livestream Triggers Gen Z Impulse Buying Behavior

DOI:https://doi.org/10.18535/ijsrm/v11i01.em04
Ghea Septia Atika Refasa (1), Heriyadi (2), Bintoro Bagus Purmono (3), Barkah (4), Helma Malini (5)
4439-4449
Abstract : 2731
PDF : 2071
1 - 3 of 3 items