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The Influence of Tiktok Live Streaming, Customer Trust, and Customer Engagement on Electronic Product Purchase Decisions: The Mediating Role of Flow Experience among Followers of Tiktok @Kohcun

DOI:https://doi.org/10.18535/ijsrm/v13i07.em15
Nabila Amira (1), Hafasnuddin (2), Ahmad Nizam (3)
9436-9444
Abstract : 173
PDF : 67

Enhancing Online Consumer Trust And Sales Through Digital Tools: A Case Study on Shopee’s Haydan Healthy

DOI:https://doi.org/10.18535/ijsrm/v13i07.em18
Wiwik Maryati (1), Bambang Setyobudi (2), Sampiono Dicky Setiawan (3)
9464-9470
Abstract : 190
PDF : 54

Do TikTok Discounts Livestream Triggers Gen Z Impulse Buying Behavior

DOI:https://doi.org/10.18535/ijsrm/v11i01.em04
Ghea Septia Atika Refasa (1), Heriyadi (2), Bintoro Bagus Purmono (3), Barkah (4), Helma Malini (5)
4439-4449
Abstract : 2527
PDF : 1922
1 - 3 of 3 items