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Strengths, Weakness, Opportunities and Threats of Green Marketing

Dr.P. Nagarajan (1)
Abstract : 34
PDF : 295

Implementation Of Marketing Mix Strategies In Laundry Businesses During Social Distancing Policies; Case Study At Sangun Laundry, Serpong, South Tangerang, Indonesia

DOI:https://doi.org/10.18535/ijsrm/v11i12.em18
Abdul Haris (1), Juhaeri (2), Sela Novitasari (3)
5710-5726
Abstract : 238
PDF : 97

The Impact of Creative Content on Digital Marketing Effectiveness: A Comprehensive Analysis

DOI:https://doi.org/10.18535/ijsrm/v12i03.em19
Yuniarti Yuniarti (1), Muhammad Aziz (2), Hamsu Abdul Gani (3)
6179-6193
Abstract : 270
PDF : 93

Global Marketing Strategic Approaches on Multi National Companies Product Development

DOI:https://doi.org/10.18535/ijsrm/v8i12.em08
Stavros Kalogiannidis (1), Katerina Melfou (2), Olympia Papaevangelou (3)
2084-2090
Abstract : 232
PDF : 95

The Study of New Digital Adaptation In Marketing through Chatvertising And Their Impact On Young Consumers Mind

Krishan Kant Meena (1)
3538-3542
Abstract : 29
PDF : 27

Knowledge Management Strategies and Organisational Performance of Deposit Money Banks in Nigeria

DOI:https://doi.org/10.18535/ijsrm/v8i2.lis01
R.O. Opeke (1), Adelowo, Oluremi Titilope (2)
01-07
Abstract : 59
PDF : 22

Trends in the Utilization of Outsourced Marketing Departments by Landlords of Boarding Rooms in Ho Chi Minh City

DOI:https://doi.org/10.18535/ijsrm/v12i06.em05
Mai Thi Dung (1), Nguyen Ngoc Quynh Nga (2)
6606-6617
Abstract : 20
PDF : 19

Evaluating Business Policies and Strategies for Competitive Advantage in Rwanda’s Fintech Sector: A Case Study Approach

DOI:https://doi.org/10.18535/ijsrm/v12i10.em13
Theoneste SIKUBWABO (1)
7673-7685
Abstract : 174
PDF : 23

Effectuation Strategy and Niche Marketing for Competitive Advantage

DOI:https://doi.org/10.18535/ijsrm/v11i05.em05
Farika Nikmah (1), Erlangga Andi Sukma (2), Evi Suwarni (3), Candra Wahyu Hidayat (4)
4903-4910
Abstract : 104
PDF : 267

Environmental Awareness and Green Trust Mediating Green Marketing’s Impact on Coconut Coir Product Purchases Behavior

DOI:https://doi.org/10.18535/ijsrm/v12i11.em02
Sapna Biby (1), Nurainun (2), Rini Meiyanti (3), Ikramuddin (4), Rika Annisa (5)
7826-7835
Abstract : 824
PDF : 50

Strategic Marketing Management Influence on Making E-Commerce Promotions

DOI:https://doi.org/10.18535/ijsrm/v10i1.em11
Kalogiannidis Stavros (1), Foteini A. Kagioglou (2), Olympia Papaevangelou (3)
2949-2955
Abstract : 206
PDF : 124

The Influence of Market Penetration Strategies on Market Share in the Hospitality Industry in Arusha, Tanzania

DOI:https://doi.org/10.18535/ijsrm/v10i7.em04
Ushmi Rajan Shah (1), Stephen Maore (2), Susan Nzioki (3)
3689-3696
Abstract : 262
PDF : 167

Devising an effective medical marketing strategy for a sustained customer engagement for a medical product organization

DOI:https://doi.org/10.18535/jsrm/v5i5.03
Dr. Abhishek Arvind Kurne (1)
5297-5303
Abstract : 60
PDF : 42

Understanding Digital Marketing Strategy

Pinaki Mandal, Prof. Nitin Joshi (1)
Abstract : 285
PDF : 172

Analysis of the Effects of Ex–Ante Risk Management Strategies on Agripreneurs Financial Performance in North Central Nigeria

DOI:https://doi.org/10.18535/ijsrm/v9i1.em04
N.J. Okutue (1), P.O. Idisi (2)
2017-2125
Abstract : 54
PDF : 52

Recent Trends in the Marketing Strategies of Life Insurance Corporation of India

DOI:https://doi.org/10.18535/ijsrm/v5i11.07
D.Vanitha, Dr.V.S.Rajakrishnan (1)
7391-7394
Abstract : 24
PDF : 45

The impact of innovation strategies on export performance, a case study: textile industry

DOI:https://doi.org/10.18535/ijsrm/v10i12.em05
Kamran Yeganegi (1), Afshin Najafi (2)
4314-4321
Abstract : 530
PDF : 108

AI-Powered Predictive Customer Lifetime Value: Maximizing Long-Term Profits

DOI:https://doi.org/10.18535/ijsrm/v12i09.em02
Dmitrii Egorenkov (1)
7339-7354
Abstract : 745
PDF : 134

The Impact of Instagram Influencers on Customer Purchases: Case of the Youth in Harare

DOI:https://doi.org/10.18535/ijsrm/v10i8.em05
Prosper Mangoma (1), Xu Chaoyi (2), Araceli Ndoho Ondo Mangue (3), Romuald Paulin Adouko Kouah Adjobi (4)
3780-3787
Abstract : 280
PDF : 137

Processing and Marketing of Rice-Derived Products in the Township of Natitingou, Benin

DOI:https://doi.org/10.18535/ijsrm/v9i06.em02
Hervé Azouma KOMBIEN (1), Frédéric M’Bouaré KOMBIENI (2)
2251-2265
Abstract : 33
PDF : 31

Impact Of Social Media Marketing In Business Engagement

Ankit Laddha, Prachi Rathi, Ruchi Mantri (1)
Abstract : 38
PDF : 20

A STUDY ON AWARENESS OF MOBILE MARKETING IN DHARMAPURI DISTRICT

Dr. D. Maria Antony Raj,SDB, DISTRICT Dr. D. Maria Antony Raj,SDB, Pr (1)
Abstract : 19
PDF : 29

SME Sustaining Strategies

DOI:https://doi.org/10.18535/ijsrm/v10i10.em10
Dr. JaQuane Mawyne Jones Sr. (1), Adit Upadhyay (2)
4112-4118
Abstract : 50
PDF : 65

Marketing Strategy of Umrah Travel Agent and Religious Attitude in Indonesia

DOI:https://doi.org/10.18535/ijsrm/v11i02.em02
Dede Nurohman (1), Nadia Roosmalita Sari (2), Risdiana Himmati (3), Riduan Mas'ud (4)
4528-4529
Abstract : 285
PDF : 94

Influence of strategic Market Development Practices on Competiveness of Kenyan Tea in the Global market

DOI:https://doi.org/10.18535/ijsrm/v6i1.em03
Esther Wanjiru Maina (1), Fred Mugambi (2), Esther Waiganjo (3)
EM-2018-18-26
Abstract : 46
PDF : 50
1 - 25 of 43 items 1 2 > >>