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A Research Paper on Measuring Effectiveness of Online Behavioral Advertisements

Kaushik kumar, Amrutlal Patel (1)
Abstract : 145
PDF : 188

The Effect of Pop-Up Advertising and Perceived Intrusiveness on Brand Awareness and Advertising Avoidance With Advertising Value As A Moderation Factor (Study on Youtube Users)

DOI:https://doi.org/10.18535/ijsrm/v10i12.em04
sanggya gana bisatya (1), I Made Sukresna (2)
4303-4313
Abstract : 1036
PDF : 342

Factors Affecting the Avoidance of Online Advertising on Facebook of Gen Z in Hanoi

DOI:https://doi.org/10.18535/ijsrm/v12i11.em18
Dong Van Toan (1), Nguyen Thi Mai Anh (2)
8009-8019
Abstract : 428
PDF : 235
1 - 3 of 3 items