| Citations | 3245 |
| 2yr mean_citedness | 0.323 |
| h index | 21 |
| i10 index | 67 |
| ICV 2024 | 88.02 |
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The Effect of Pop-Up Advertising and Perceived Intrusiveness on Brand Awareness and Advertising Avoidance With Advertising Value As A Moderation Factor (Study on Youtube Users)
Abstract : 1071
PDF : 353
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