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Does the millennial and non-millennial generations moderate the relationship between brand loyalty and brand experience?

DOI:https://doi.org/10.18535/ijsrm/v11i09.em02
Wenny Pebrianti (1), Ninda Miranda (2)
5069-5076
Abstract : 314
PDF : 171

The Impact of Rebranding on University Brand Equity

DOI:https://doi.org/10.18535/ijsrm/v10i4.em13
Aditia Yudis Puspitasari (1), Mahrinasari MS (2), Dorothy Rouly H. Pandjaitan (3)
3353-3362
Abstract : 798
PDF : 677

Increasing Brand Loyalty Through Cultivating Brand Love

DOI:https://doi.org/10.18535/ijsrm/v12i05.em03
Alivia Andini (1), Meylani Tuti (2)
6279-6290
Abstract : 430
PDF : 252

Impact of Brand Personality on the consumer behaviour and its implications for the Marketer

Renu, Anchal Aggarwal* (1)
Abstract : 243
PDF : 157

The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies

DOI:https://doi.org/10.18535/ijsrm/v12i01.em04
Frida Marischa Ramadhanti Sugita (1), Dr. Wiwik Handayani (2)
5757-5762
Abstract : 1683
PDF : 717

Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers

DOI:https://doi.org/10.18535/ijsrm/v10i5.m02
Ms. Lovelace Esinu Agordoh (1)
410-424
Abstract : 271
PDF : 300

Conational Drivers, Mainly Advertisement Influencing Brand Preference of Consumer Durable Goods: An Experimental Analysis in North India

Chahal Aarti (1)
Abstract : 111
PDF : 114

The Effect of Brand, Product Completeness and Product Quality on Consumer Satisfaction and Its Impact on Repeat Orders at Srala Store

DOI:https://doi.org/10.18535/ijsrm/v13i02.em14
Syarifah Risna Arfiana (1), Mahdani (2), T. Meldi Kesuma (3)
8471-8486
Abstract : 344
PDF : 93

Factors determining shopping and selection of retail store outlets, A study

DOI:https://doi.org/10.18535/ijsrm/v11i09.em01
Nigel Barreto (1), Dr Cedric Silveira (2)
5058-5068
Abstract : 428
PDF : 192
1 - 9 of 9 items