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The Impact of Digital Marketing on Consumer Involvement in Zambia during the Covid-19 Epidemic

DOI:https://doi.org/10.18535/ijsrm/v10i7.em01
Bwalya Katongo (1), Nsama Musawa (2)
3660-3670
Abstract : 387
PDF : 387

Do TikTok Discounts Livestream Triggers Gen Z Impulse Buying Behavior

DOI:https://doi.org/10.18535/ijsrm/v11i01.em04
Ghea Septia Atika Refasa (1), Heriyadi (2), Bintoro Bagus Purmono (3), Barkah (4), Helma Malini (5)
4439-4449
Abstract : 2023
PDF : 1533

The Impact of Instagram Influencers on Customer Purchases: Case of the Youth in Harare

DOI:https://doi.org/10.18535/ijsrm/v10i8.em05
Prosper Mangoma (1), Xu Chaoyi (2), Araceli Ndoho Ondo Mangue (3), Romuald Paulin Adouko Kouah Adjobi (4)
3780-3787
Abstract : 421
PDF : 163

Analysis of the Potential for Revitalization of Modern Markets (Mall) in Gresik Indonesia

DOI:https://doi.org/10.18535/ijsrm/v10i9.em07
Ramadhan Adi Pratama (1), M. Fakhruddin Arrozi dan Lenny Supita Sari (2)
Abstract : 90
PDF : 41
1 - 4 of 4 items