Drivers of Corporate Social Responsibility in the Competitive Era

In the time of commercialization and industrialization all the companies are trying to gain more and more profits but along with
this a new practice derived in the recent years i.e. Corporate Social Responsibility which means “A continuing commitment by business to
behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of
the local community and society at large”. The concept of CSR started very slowly in India .At present the companies and the business men
are realizing the importance of CSR not only for earning the profit but also for the society. This paper focusing on the various drivers
which are pushing business towards the CSR like shrinking role of Government, Demands for greater disclosure, increased customer
interest etc. The study also includes the importance of CSR for the general public, for the companies and very important towards the
environment