Determinants Of Investment Decision Making Among Kenya Ferry Services Employees

Purpose of this study was to investigate the determinants of investment decision making among the employees of Kenya Ferry Services (KFS). The objective of this research is therefore to establish the determinants of investment decisions making among employees of Kenya Ferry Services. The specific objectives were to analyze the effects of income level, education level, source of information and financial advice on investment decision making. This study adopted a descriptive survey design. Stratified random sampling method was be used. The study targeted all the 325 employees of KFS in Mombasa County. The sample size for the study was 97 respondents which represented 30% of all employees working at KFS. A modified Likert scale questionnaire was developed divided into three parts. A pilot study was carried out to refine the instrument. The quality and consistency of the survey was further assessed using Cronbach's alpha. The overall Cronbach's alpha for the four categories which was 0.752. The findings of the pilot study showed that all the four scales were reliable. Data analysis was performed on a PC computer using Statistical Package for Social Science (SPSS Version 22) for Windows. Analysis was done using frequency counts, percentages, means and standard deviation and the information generated will be presented in form of graphs, charts and tables. The study findings concluded that income level to a great extent on employee investment decision making. Other factors in the study that were found to contribute significantly to employee investment decision making include sources of information used and financial advice. Education level was found to have insignificant effect on individual investment decision making. From the research findings, the study has determined that income level to be a very key variable investment decision. It was recommended that the employer should remunerate their employees fairly well as per the labor laws so that they can be able to set aside a proportion of their income in investment. Government should infuse to the school curriculum the content that will educate the learners on financial management and investment. The study further recommends that employers should come up with programmes the will offer financial advice to their employees on matters pertaining to investment decision making so that they can be able to diversify their investment by developing a portfolio of investments to minimize risks and maximize returns