A Study on Quality of Work Life and Employee Motivational Strategies

The main purpose of this paper is to investigate and determine the quality of work life and motivation of
employees and their effects on organizational operations in Export Industries. To reach the quality of work
life mostly depends upon making regular attempts from an organization, which provides their employees
with more opportunities so that they can be more effective in their organization. Quality in an organization is
defined as an advantage, as a value, as determination of conformity and as meeting customer’s expectations.
Good quality of work life is necessary for an organization to attract and to retain skilled and talented
employees. Employees are the most important assets of any organizations and its success or failure depends
on their qualifications and performance. In order to survive in the competitive market because of
Liberalization, Privatization and Globalization and to minimize the attrition rate of employees the quality of
work life initiatives are very important. Motivated employees and Satisfied customers are the backbone of
any successful organizations. This paper focuses and analyzes the literature findings which involve quality
of work life and predictors of employee motivational strategies.